Axis of Ambivalence

I have a slow leak in my left front tire, which requires me to fill it every couple of days.  I could have the tire fixed, but right now the inconvenience of filling it isn't a bother, yet.  The only filling station with free air (a topic for another time) is a BP station.  I remember when the Exxon Valdez ran aground and caused, to date, one of the most devastating ecological disasters in a fragile ecosystem and fishery.  Exxon was immediately vilified, corporate headquarters picketed, Exxon gas stations vacant, the tanker captain became a household name.  Was it really that different a time?  Did we care more or was it such a new phenomena that it sparked some sacred earth gene in our psyche?  There are more fisherman from the gulf states out of work due to the BP spill than the entire population of the town I live in.  The BP station didn't skip a beat, lower its prices, offer any apology, nothing.  Business as usual.  Maybe its a Mid-west thing or maybe oil spills are so commonplace now, that it doesn't spark the same concern it once had.  We have more cultural awareness than ever before about what is happening to our planet.  Yet seemingly fewer and fewer willing to make a stand or go out of their way for our planet, our fellow species, point out the evils of a petroleum fueled culture, or general health in regard to increased toxins in the environment.  Am I as ambivalent?  I should  fix my tire and continue to drive past the BP.  I feel sick.