Gap in Reality

The Gap clothing stores unveiled a new logo this week to a barrage of criticism and online disappointment.  This being an art related issue, I was ready to take on the merits, or lack thereof,  logo replacement, branding integrity and consumer expectations.  However, this is not the real issue involved.  This article was selected as news worthy for the online public.  Those who, with laptop in hand, shop the Gap or other online stores without any thought that this is a travesty of consumer confidence.  As the rate of unemployment rises, fewer Americans have children, get married and buy houses, the Gap between what is news and what is reality grows wider. 

I don't want to be the bearer of gloom and doom but the news agencies are not doing us any favors with fluff.  The few seconds we spend looking at fashion fax pas on the red carpet doesn't make up for the time spent dealing with debt, bills and the widening Gap of what the market can bear, in terms of offering a support net and failing Federal programs designed for the 1930s.  I want to believe that the fluff is important or that it will provide a distraction from the reality of ever encroaching doom and gloom.  At this point in my own life, the fluff is beginning to be an affront to my intelligence and have envious jealousy for those who have their act together and are making it all work.  As the Gap between what I think is newsworthy and how I choose to escape from the reality of my situation, I will stop visiting the blips of fluff and find a good book.